Monday 7 January 2013

Upscale Bulimia

You are not going to believe this. Actually, you probably are;
“Obesity is, if not the number one, right up there as the one of the most important health issues of our time. It’s not just a problem in the United States, it’s a worldwide issue. If it’s not controlled it will bankrupt the health-care system here and in other parts of the world.”
No, it's not that bit, that's just the (usual) set up. It's not even this bit;
Klein’s idea, Crothall said, was to use modified PEG (percutaneous endoscopic gastrostomy) tubes used for feeding patients with cancer of the esophagus or other illnesses that prevent eating normally.
“His idea was if you add food [to a person’s stomach through a PEG tube], why can’t you subtract food,”
Though you can see that last line of that quote is getting there.

Here's the money shot;
The Aspire system starts with a patient undergoing a 10-minute procedure in which a gastrostomy tube is inserted down the throat and into and back out the belly. The patient is taught to empty the tube through a drain line that connects to the tube 20 minutes after a meal, a process that removes 40 percent to 60 percent of the consumed calories. The emptying process takes five minutes and is done two or three times per day, less after the patient reaches a maintenance phase.
That's right. Bulimia.

Via a reversal of the action of a feeding tube. I know this is bad, but I can't stop laughing. It's the mentality, it's like really bad satire.  Two or three times per day, in the maintenance phase! More before presumably. Good grief.

It seems they think, if we call this a "system" or "therapy" we won't notice.

Though bless them, they admit there's a "yuck factor" to all this. It's okay though market research indicates potential customers are okay with sucking the contents of their belly out via a tube. 

Smells are at a minimum and-it's done in private. Unlike the traditional shameful vomitty kind. This is an upscale improvement.

Have these people ever read any first hand testimonies of bulimics?

FA is criticized a lot for trying to point out the truth about how the calorie restriction model of weight loss quickly opens out into eating disorders. Well, at least 'innovators' like this are making it easier for us.

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