Here's an example of what you are missing.
"Potential new cure found for baldness" everything is clear in 6 words. The issue: baldness, the aim: to resolve it. Use of the term 'cure' is quaint, from a time when the desire for solutions was evident. It also tells us that anything remotely undesirable easily lends itself toward pathologisation and the language of disease as metaphor.
Along with issue and aim is the need for a target, in this case it happens to be a compound that acts as a brake on hair growth. Amusing given the amount of times I have said usually scientific protocol is to look to stabilise a condition or state-to stop it increasing/moving on/continuing, at the same time as seeking a reverse gear.
Tackling baldness is presented as being about manipulating the action of cells, in an understandable way. It's clear that scientists are doing this for lay people. There's no resentment on the part of the professionals, who do not feel they're being overburdened or taxed by being expected to want to practise what they trained for-in addition to freely choosing what field they wish to engage in. Of their own volition.
All despite the utter triviality of baldness. There's no sense that this is an unworthy investment of scientific resources. Doctors are involved, supporting in this case leading research.
Current remedies, their efficacy and lack of it are accurately rendered, in no sense is a failure of these remedies the failure of anything but those remedies. Reactions to baldness are also allowed to vary. It is made clear some 'suffer', there's a distinct sense that you don't have to.
It isn't required and you are not accused of anything, if you do not by your own initiative choose to suffer from baldness.
Overall the tone is cool, detached and interested in its subject. Shaped by the professionals involved.
Looking at a sample of the most recent article on weight, "Study casts doubt on 'healthy obesity'", it's easy to see it has no real sense of its issue, no desire to resolve, and clearly it is on the attack. It is unfocused, goes nowhere, is highly personalised and seeks only to create anxiety and to demoralise its targets. Not the functioning of the body and its cells, but people.
There is no such thing as objectivity when it comes to 'obesity'. The construct itself is the stigma and its operatives are the stigmatisers.
The public go along with this, including fat people, who also allow themselves to be trapped inside its terms.
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